Apple’s iPhone 13 launch event last week showed four new iPhones, the Apple Watch 7, new iPads, and more. Everything is in one spot.
The predicted iPhone 13 announcement and a revamped 10.2-inch iPad, a significant improvement for the iPad Mini, and a new Apple Watch Series 7 were all announced at Apple’s iPhone 13 presentation. There were also a few minor announcements. Apple TV Plus has several new show previews, including a new season of The Morning Show, new titles including Foundation, and a comedy series called The Problem With Jon Stewart. (They might need to add a comma to that title, Stewart joked.)
We also have a release date for the new mobile operating systems, iOS 15 and iPad OS 15, on September 20. Get your iPhone and iPad ready to download and install them.
Apple unveiled a brand-new iPhone lineup. They’ll all have the new A15 Bionic processor, which features a six-core CPU with two high-performance cores, four high-efficiency cores, and a quad-core GPU.
All of the back cameras have been significantly enhanced, with bigger apertures and extra video capabilities. The most talked-about feature is Cinematic mode, which will allow phones to have professional-level “rack focus,” letting you move between focused items in a movie beautifully. You may also press or hold down on the screen to choose where to focus or to lock focus on a subject.
The iPhone 13 Pro camera now features a macro lens, allowing it to photograph subjects from as close as an inch away. According to Apple, the software that recognises people’s skin tones has been enhanced, and you can now use tone and warmth filters that the camera will remember.
Despite the faster processor, 5G, better cameras, and other features, Apple claims that the iPhone 13 has a longer battery life than its predecessor. It accomplishes this in part by switching to LTE “when 5G speeds aren’t required.”
Apple is also working to make its devices less reliant on the internet. Many Siri queries, for example, will remain on the iPhone, a first in the ten years since the voice assistant debuted.
The iPhone 13 Pro includes a larger battery and a new Super Retina XDR display with 1,000 nits of peak outdoor brightness, which is 25% brighter than the previous model. It can also adjust the frame rate on the fly, boosting it to 120Hz when you need to match games and movies while lowering it to 10Hz when you don’t.Â
The prices are the same as the previous generation. The iPhone 13 costs $799 (£779, AU$1,349) at launch. The iPhone 13 Mini begins at $699 (£679, AU$1,199) with 128GB of storage. A 512GB version is now available, which was previously only accessible on the Pro versions. The iPhone 13 Pro will continue to be priced at $999 (£949, AU$1,699), while the iPhone 13 Pro Max will be priced at $1,099 (£1,049, AU$1,849). Preorders begin on Friday, September 17th, and the phone will be available in shops on September 24th.
The new watch features a more prominent display than the Series 6, with 20% more screen space and 50% more than the Series 3. However, Apple claims that the watch’s dimensions have scarcely altered. It also features “softer, more rounded edges” on the sides, as well as a “wraparound” sensation.
Apple claims that it has revamped software buttons to make them easier to press and that it can accommodate 50 per cent more text on the screen than last year’s watch.
The new Apple Watches include a “crack-resistant front crystal,” “more robust design,” and IP6X certification for dust resistance, which is an improvement over the previous generation.
It comes in a variety of different colours, bands, and even a quick charger. Apple claims it’s made entirely of recyclable aluminium, much like the iPad.
The Apple Watch Series 7 will cost $399 in the United States, with foreign pricing to be disclosed later. However, it won’t be available until later this autumn. Apple will also maintain charging $199 for the Apple Watch Series 3 and $279 for the Apple Watch SE from last year.
Since its introduction last year, Apple’s $10 per month Fitness Plus programme has emphasised getting you to sweat. This year, though, it will feature a meditation option, which will offer a variety of serenity, compassion, and thankfulness meditations. It will be updated weekly on your phone and watch, much like Apple’s other classes.
Apple’s motion and exercise app has long featured hidden capabilities to compete with pals, and now the firm is also introducing group workouts. In this example, an iMessage chat discussion may be used to start a workout with (or against) your buddies. According to Apple, up to 32 individuals may participate, and you’ll be notified when pals are ahead of you in a cycling lesson, for example.
Apple claims that the A13 Bionic chip in the new 10.2-inch iPad is 20% quicker than the A12 “in every element of the hardware from the CPU and GPU to the neural engine.” (The A15 Bionic chip is included in the iPhone 13.) It features a more prominent display than the Series 6, with 20% more screen space and 50% more than the Series 3. Apple claims that the watch’s proportions have scarcely altered. It also features “softer, more rounded edges” on the sides, as well as a “wraparound” sensation.
The Mini, on the other hand, is the more significant improvement.
The home button is gone, and the screen bezels are smaller to accommodate the bigger 8.3-inch True Tone screen with an anti-reflective coating and a brightness of 500 nits. Purple, pink, “starlight” (a light grey), and space grey are among the hues available.
It also features Touch ID integrated into the power button, similar to the iPad Air from last year.
Apple claims that the iPad Mini update means that all of the company’s iPads are now manufactured entirely of 100 per cent recyclable aluminium and tin (for the solder). Apple claims that the enclosure magnets are made entirely of recycled rare earth materials (though not everywhere).
Apple’s iPads have always been designed to be used in portrait mode. When held vertically, the front-facing camera has always been at the top of the smartphone, while the speakers have always been at the bottom. Apple relocated the selfie camera to the top of the landscape orientation on the iPad Mini and added stereo speakers that can be heard in the landscape.
Apple brought 5G connectivity to the iPhone last year. This year it’s putting the technology on all of its iPads, starting with the iPad Pro in April. The iPad Mini now has 5G, which Apple claims can download 3.5 gigabits per second. Like its iPad Pro big brothers, it has a USB-C port.
The iPad (£319, AU$499) and iPad Mini (£479, AU$749) are both available for $329 (£319, AU$499) and $499 (£479, AU$749), respectively.
The concept of utilising the iPhone 13 Pro as a professional-level video camera was heavily promoted by Apple. It enlisted Oscar-winner Kathryn Bigelow to test it out, demonstrating how well it handles low-light photography.
Apple claims that the upgrades to its wide and ultrawide lenses improve low-light performance and enable macro photography (shooting a subject as near as 2 cm away).
Apple claims that the software that identifies people’s skin tones has been improved and that you may now add tone and warmth filters that the camera will remember.
With the iPhone 13, Apple claims to have made significant improvements to its rear cameras. Apple claims that the F1.6 aperture on the 12-megapixel camera allows it to capture 47 per cent more light.
The ultrawide camera’s aperture is F 2.4. When it comes to video, Apple claims “cinematic mode” will be included, allowing phones to have professional-level “rack focus,” which will enable you to glide between focal objects in a movie smoothly. Apple, of course, made a sample “video” to demonstrate it.
Apple says it’s the “most pro design,” which is probably the most Apple thing I’ve heard the company say in a while.Â
It comes in four colours: silver, graphite, gold and “sierra blue.”
According to Apple, the iPhone 13 Pro features a larger battery. It also has a more potent graphics processor than the iPhone 13.
Apple is unveiling a new “Super Retina XDR display” with 1000 nits of peak outdoor brightness, which is 25% brighter than last year’s model. It can also alter the frame rate on the fly, raising it to 120Hz when necessary but lowering it when not. Apple demonstrated it is dropping down to 10Hz in its demo.
• Apple highlights the iPhone 13’s privacy features, including Siri on-device voice recognition • The iPhone 13 and iPhone 13 Mini will have longer battery life.
Despite the faster processor, 5G, better cameras, and other features, Apple claims that the iPhone 13 has a longer battery life than its predecessor. Apple says one way it achieves this is by switching to LTE “when 5G speeds aren’t required.” Apple also claims that the A15 Bionic processor is more efficient.
Apple is also working to make its devices less reliant on the internet. Many Siri queries, for example, will remain on the iPhone, a first in the ten years since the voice assistant debuted.
Apple has stated that its prices will remain unchanged this year. The iPhone 13 Mini starts at $699, with a 128GB beginning capacity. (A 512GB version is now available, which was previously only accessible on Pro devices.)
Apple’s motion and exercise app has long featured hidden capabilities to compete with pals, and now it’s introducing group workouts as well. In this example, an iMessage chat discussion may be used to start a workout with (or against) your buddies.
According to Apple, up to 32 individuals may participate, and you’ll be notified when pals are ahead of you in a cycling lesson, for example. Since its introduction last year, Apple’s $10 per month Fitness Plus programme has emphasised getting you to sweat. This year, though, it will feature a meditation option, which will offer a variety of serenity, compassion, and thankfulness meditations. It will be updated weekly on your phone and watch, much like Apple’s other classes.
According to Apple, the latest Apple Watches have a “crack resistant front crystal” and “more robust geometry”. It’s also duster-resistant, thanks to its IP6X certification. Of course, it comes in various colours, bands, and even a quick charger. Apple claims it’s made entirely of recyclable aluminium, much like the iPad.
The Series 7 Apple Watch will cost $399. Apple will also maintain charging $199 for the Apple Watch Series 3 and $279 for the Apple Watch SE from last year. However, it won’t be available until later this fall. It features a more prominent display than the Series 6, with 20% more screen space and 50% more than the Series 3. Apple claims that the watch’s proportions have scarcely altered. It also features “softer, more rounded edges” on the sides, as well as a “wraparound” sensation. It also claims that it has revamped software buttons to make them easier to press and that it can accommodate 50 per cent more text on the screen than last year’s watch
Apple began by describing his company’s $5 per month television service, Apple TV Plus, and displaying several trailers for popular shows such as Ted Lasso and The Morning Show and forthcoming films such as Foundation and a comedy series called The Problem With Jon Stewart.
It used to be that when new iPhones came out, people lined up around the block outside Apple Stores to be among the first to get their hands on the device. It would then typically be promptly sold out and nearly impossible to find for days or even weeks. Apple’s reached better at managing demand, and so many people buy online now that the dramatic iPhone lines are essentially a thing of the past. But what of supply?
During the pandemic, we discovered that our global supply networks were unstable. Our reliance on overseas production has resulted in shortages of everything from vehicles to video game consoles to garlic. So far, it appears like Apple has avoided these problems due in part to its ambitious long-term planning. That doesn’t mean you’ll be able to get an iPhone right away, but it shouldn’t be as challenging to come by as, say, a PlayStation 5.
The Apple Watch, on the other hand, is said to have limited supply upon launch. However, this is due to a non-pandemic issue. Apple reportedly struggled to keep production running smoothly to manufacture at a large volume.
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